Privacy policy
Last updated: 10th December 2025
Summary
This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and your rights under UK data protection laws.
Data Controller
Unformed, 71–75 Shelton St, London, ENG, WC2H 9JQ, United Kingdom, is the data controller responsible for your personal information collected through the Services.
Introduction
Unformed operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Unformed is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.
Personal Information We Collect or Process
When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person.
We may collect or process the following categories of personal information depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
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Contact details: Name, address, billing address, shipping address, phone number, and email address.
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Financial information: Credit card, debit card, and payment details.
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Account information: Username, password, preferences, and settings.
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Transaction information: Items viewed, added to your cart, purchased, returned, exchanged, or cancelled.
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Communications: Information you include when contacting us, such as support enquiries.
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Device information: Browser, device, IP address, and network details.
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Usage information: How and when you interact with or navigate the Services.
Personal Information Sources
We collect personal information:
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Directly from you when you create an account, visit or use the Services, or communicate with us.
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Automatically through cookies and similar technologies when you use our website (see our Cookie Policy for details).
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From service providers who assist us with fulfilment, payments, and analytics.
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From partners or third parties where permitted by law.
How We Use Your Personal Information
Lawful Bases for Processing
We process your personal information under one or more of the following lawful bases:
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Performance of a contract: To process your orders, payments, deliveries, returns, and exchanges.
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Legal obligation: To comply with applicable legal or regulatory requirements.
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Legitimate interests: To operate, improve, and secure our business and the Services.
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Consent: When you have given us explicit consent, such as to receive marketing communications.
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
Provide, Tailor, and Improve the Services
We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfil your orders, to remember your preferences and items you are interested in, to send notifications related to your account, to process purchases, returns, exchanges or other transactions, to manage your account, to arrange shipping, to facilitate returns and exchanges, and to create a customised shopping experience for you.
Marketing and Advertising
We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or post, and to show you online advertisements for products or services based on your interactions with our store.
Security and Fraud Prevention
We use your personal information to authenticate your account, ensure a secure shopping experience, and detect or prevent fraudulent or illegal activity.
Communicating with You
We use your personal information to provide customer support, respond to your enquiries, and maintain our business relationship with you.
Legal Reasons
We use your personal information to comply with applicable laws, respond to lawful requests, and enforce our terms and policies.
How We Disclose Personal Information
We may disclose your personal information in the following cases:
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With Shopify, vendors, and service providers who perform services on our behalf (such as IT management, payment processing, data analytics, fulfilment, and shipping).
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With business and marketing partners to deliver targeted marketing, where permitted by law.
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When you authorise us to share information with third parties, such as through social logins or integrations.
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Within our corporate group or in connection with a business transaction.
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To comply with legal obligations or protect our rights and safety.
Relationship with Shopify
Our Services are hosted by Shopify, which collects and processes personal information to provide and improve the Services for you. Information you submit will be shared with Shopify and may be processed in other countries.
Shopify may also use information about your interactions with our store and other merchants for service improvements. In these cases, Shopify is responsible for such processing.
To learn more about how Shopify uses your personal information, please visit Shopify’s Privacy Portal.
Depending on where you live, you may exercise certain rights through Shopify’s Privacy Portal.
Third Party Websites and Links
Our website may contain links to third-party websites. We are not responsible for their privacy or security practices, and you should review their policies before providing personal information.
Children’s Data
Our Services are not intended for children, and we do not knowingly collect personal information from anyone under the age of 18. If you believe a child has provided us with their data, please contact us so we can delete it.
Security and Retention of Your Information
While no system is completely secure, we use reasonable safeguards to protect your information. We retain personal information as long as necessary to provide the Services, comply with our obligations, or resolve disputes.
Your Rights and Choices
Depending on where you live, you may have rights to:
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Access, correct, or delete your personal information.
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Request a copy (portability) of your data.
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Object to or restrict processing.
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Withdraw consent where applicable.
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Opt out of marketing communications via the unsubscribe link in our emails.
You may exercise these rights by contacting us using the details below.
We may ask you to verify your identity before processing your request.
Complaints
If you have concerns about our handling of your personal information, please contact us at info@un-formed.com.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at https://ico.org.uk/.
International Transfers
Your personal information may be transferred outside the UK or EEA.
Where this occurs, we use appropriate safeguards such as the UK International Data Transfer Agreement or Standard Contractual Clauses to protect your information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.
Contact
For questions or to exercise your rights regarding your personal information, please contact us:
Unformed Ltd
Registered Company Number: 12579946
Email: info@un-formed.com
Address: Unformed, 71–75 Shelton St, London, ENG, WC2H 9JQ, United Kingdom
Website: www.un-formed.com
For the purposes of applicable data protection laws, Unformed is the data controller of your personal information.